Video Streaming Market Size, Share, Demand, Growth Analysis & Forecast 2024-2032

IMARC Group, a leading market research company, has recently released a report titled "Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2024-2032". The study provides a detailed analysis of the industry, including the video streaming market trends, size, share and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global video streaming market size reached US$ 88.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 388.8 Billion by 2032, exhibiting a growth rate (CAGR) of 17.3% during 2024-2032.

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Factors Affecting the Growth of the Video Streaming Industry:

• Increasing Internet Penetration Worldwide

The rapid expansion of internet access across the globe is a fundamental driver of the video streaming market. Over the past decade, the number of internet users has surged, thanks to significant investments in digital infrastructure and the proliferation of affordable data plans. This has particularly impacted developing regions, where large populations are coming online for the first time. Enhanced internet connectivity allows more people to access high-speed networks capable of streaming video content seamlessly. This development has lowered the barriers to entry for consumers, enabling them to explore a wide range of streaming services. Additionally, the adoption of broadband and fiber-optic technologies in urban and rural areas alike has improved the quality and reliability of internet connections.  

• Proliferation of Smartphones and Mobile Devices

The widespread adoption of smartphones and other mobile devices is another major driver of the global video streaming market. Modern smartphones come equipped with high-resolution screens, powerful processors, and ample storage capacities, making them ideal for streaming video content. The convenience of mobile devices allows users to watch their favorite shows and movies anytime and anywhere, significantly increasing content consumption. The rise of affordable smartphones has democratized access to streaming services, especially in emerging markets where mobile devices often serve as the primary means of internet access. Furthermore, the integration of advanced features like HDR displays, enhanced audio capabilities, and longer battery life has enriched the mobile streaming experience.  

• Rising Demand for Original Content and Exclusive Programming

The increasing demand for original content and exclusive programming is significantly boosting the global video streaming market. Consumers today seek unique and high-quality content that is not available through traditional media channels. Streaming platforms are investing heavily in producing original series, movies, documentaries, and specials to attract and retain subscribers. This trend has led to a competitive content landscape, with platforms vying to secure exclusive rights to popular shows and films. 

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Video Streaming Market Report Segmentation:

By Component:

• Solution 
  • IPTV
  • Over-the-top
  • Pay TV
• Services 
  • Consulting
  • Managed Services
  • Training and Support

Solution represented the largest segment. This is due to the comprehensive range of features and functionalities that solutions offer, which are essential for delivering high-quality streaming services.

By Streaming Type:

• Live/Linear Video Streaming
• Non-Linear Video Streaming

Live/linear video streaming represented the largest segment. This is driven by the growing popularity of live events, sports, and real-time content that attract large audiences seeking immediate engagement.

By Revenue Model:

• Subscription
• Transactional
• Advertisement
• Hybrid 

Subscription represented the largest segment. This is because subscription models provide a consistent revenue stream and access to exclusive content, making them highly appealing to both consumers and service providers.

By End User:

• Personal
• Commercial

Personal represented the largest segment. This is due to the widespread adoption of streaming services for individual entertainment, facilitated by the convenience of personal devices like smartphones and tablets.

Regional Insights:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America was the largest market. This is attributed to the high internet penetration, technological advancements, and strong consumer demand for diverse and high-quality streaming content in the region.

Global Video Streaming Market Trends:

The global video streaming market is experiencing significant growth driven by several key factors, such as the increasing internet penetration worldwide is enabling more users to access video content online. Moreover, the proliferation of smartphones and other mobile devices has made it easier for consumers to stream videos on-the-go. Additionally, the rising demand for original content and exclusive programming is attracting viewers to streaming platforms. Apart from this, technological advancements such as fifth generation (5G) are enhancing streaming quality and reducing latency, thereby improving user experience.  

Top Companies Operated in Video Streaming Industry:

• Akamai Technologies Inc.
• Amazon Inc.
• Brightcove Inc.
• Comcast Corporation
• Google LLC (Alphabet Inc)
• Hulu LLC (The Walt Disney Company)
• Iflix (Tencent Holdings Ltd.)
• International Business Machines Corporation
• Kaltura Inc.
• Microsoft Corporation
• Netflix Inc.

Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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