Frozen Fruits and Vegetables Market Outlook, Industry Size, Growth Factors, Investment Opportunity Till 2032

IMARC Group, a leading market research company, has recently released a report titled "Frozen Fruits and Vegetables Market Report by Product Type (Frozen Fruits, Frozen Vegetables), Distribution Channel (Business-to-Consumer (B2C), Business-to-Business (B2B)), and Region 2024-2032". The study provides a detailed analysis of the industry, including the frozen fruits and vegetables market trends, size, share and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global frozen fruits and vegetables market size reached US$ 27.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.4 Billion by 2032, exhibiting a growth rate (CAGR) of 2.3% during 2024-2032.

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Factors Affecting the Growth of the Frozen Fruits and Vegetables Industry:

• Consumer convenience:

Convenience has become a crucial consideration in the food choices of consumers, boosting the demand for frozen fruits and vegetables. Unlike fresh fruits and vegetables, frozen produce does not require washing, peeling, or chopping, making them an ideal choice for quick meal preparations and reducing food prep time. This convenience is further enhanced by the extended shelf life of frozen products, which minimizes food wastage and frequent shopping trips. The ease of use, combined with the ability to keep a variety of fruits and vegetables on hand without concern for spoilage, appeals to the modern consumer's desire for both convenience and minimal waste, strengthening the market growth.

• Global shift towards healthy eating trends:

Increasing awareness regarding the importance of a healthy diet rich in fruits and vegetables has contributed to the growth of the frozen produce market. Consumers are becoming more conscious of their dietary choices, seeking out nutrient-dense foods that contribute to a healthy lifestyle. Frozen fruits and vegetables, preserved at their peak nutritional value, offer an attractive alternative to fresh produce that may lose nutrients over time due to transportation and storage. This nutritional uniformity and the availability of a wide range of produce irrespective of seasonal constraints, allowing consumers to incorporate a variety of fruits and vegetables into their diet, thereby promoting balanced and healthy eating habits are aiding in market expansion.

• Technological advancements in freezing technology:

Significant advancements in freezing technology have been a pivotal factor in the growth of the frozen fruits and vegetables market. Innovations such as individual quick freezing (IQF) have revolutionized the way produce is frozen, allowing for the preservation of individual pieces of fruits and vegetables quickly and efficiently, allowing them to retain their nutritional value, texture, and taste to a greater extent. This technology has improved the overall quality of frozen products, making them more appealing to consumers who are concerned about the taste and nutritional content of their food. Additionally, improvements in packaging and logistics facilitating better storage conditions and longer shelf life, are bolstering the market growth.

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Frozen Fruits and Vegetables Market Report Segmentation:

By Product Type:

Frozen vegetables dominate the market due to their wide usage in various cuisines, longer shelf life compared to fruits and high demand in the food service industry.

• Frozen Fruits
• Frozen Vegetables

By Distribution Channel:

The business-to-consumer (B2C) represents the largest segment enabling direct accessibility to frozen fruits and vegetables via supermarkets, hypermarkets, and online retail platforms, which offer a wide variety of choices, convenience, and competitive pricing.

• Business-to-Consumer (B2C)
  • Supermarkets/Hypermarkets
  • Independent Retailers
  • Convenience Stores
  • Online
  • Others
• Business-to-Business (B2B)

Regional Insights:

Europe enjoys the leading position in the market, attributed to the region's strong consumer preference for convenience foods, well-established cold chain logistics, and the increasing demand for a consistent supply of off-season fruits and vegetables.

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Frozen Fruits and Vegetables Market Trends:

The rise in urbanization and the expanding global population, which has heightened the demand for convenient and long-lasting food options, is supporting the market growth. Additionally, the growing trend of online grocery shopping and the expansion of retail distribution channels have made frozen produce more accessible to consumers, creating a positive outlook for market expansion. Moreover, a heightened focus on sustainable food practices, where frozen produce can help reduce food waste, is impelling the market growth. Besides this, the increasing integration of international cuisines across various cultures, leading to a diversified demand for exotic and off-season produce is providing an impetus to the market growth.

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Top Companies Operated in Frozen Fruits and Vegetables Industry:

• Dole Food Company, Inc
• Ardo NV
• HJ Heinz
• Simplot Australia Pty. Ltd
• General Mills

Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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